THE FORMULA FOR THE FEMININE ETERNAL

« A woman should wear perfume wherever she would like to be kissed »

- Coco Chanel

What I love about CHANEL is that it’s a brand that has a very strong personality. Even though Coco Chanel invented most of her personal life, her brand is definitely the element that reflected her true self. Classy, rebellious and «sans chichis» (minimal) is what I imagine her to have been like, just by looking at a bottle of CHANEL perfume.

In fact, the simplicity and timelessness of the bottles is what I find fascinating. I keep a bottle of N°5 as decoration because, for me, it epitomises everything that is precious. I love the story that hides behind it, I love how the light goes through the bottle and I love the constant inspiration that it gives me. I also love the way it makes me feel when I wash with my Coco Mademoiselle soap. A feeling of femininity and preciousness. Do you feel like that too?